Before / After Highlights

Fashion (Dubai) — LCP 4.8s → 2.1s, INP 320ms → 180ms

• What we fixed: Converted hero to WebP, preloaded critical image, deferred non-critical apps, removed unused CSS ~120KB.
• Tools: Lighthouse, PageSpeed, WebPageTest, GA4, Chrome Profiler.
• Impact: +18% add-to-cart rate; bounce –12%.

Beauty (Abu Dhabi) — LCP 3.9s → 2.0s, INP 260ms → 170ms

• What we fixed: Font-display swap, self-hosted variable font subset, lazy-load below fold images.
• Impact: +11% sessions from SEO; CR +9%.

How We Consistently Improve CWV

1. Baseline & audits (CWV, GA4, WebPageTest)
2. Media policy: WebP/AVIF, width sets, aspect ratios
3. App diet & deferral strategy
4. Fonts: subsets, swap, preconnect
5. Theme cleanup & critical CSS