Shopify Speed Case Studies (UAE): Before/After CWV Gallery

Shopify Speed Case Studies (UAE)

Before/After Core Web Vitals with exactly what changed—images, scripts, fonts, and theme fixes.

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Before / After Highlights

Fashion (Dubai) — LCP 4.8s → 2.1s, INP 320ms → 180ms

What we fixed: Converted hero to WebP, preloaded critical image, deferred non-critical apps, removed unused CSS ~120KB.
Tools: Lighthouse, PageSpeed, WebPageTest, GA4, Chrome Profiler.
Impact: +18% add-to-cart rate; bounce –12%.

Before: fashion store LCP waterfall

After: fashion store LCP improved

Beauty (Abu Dhabi) — LCP 3.9s → 2.0s, INP 260ms → 170ms

What we fixed: Font-display swap, self-hosted variable font subset, lazy-load below fold images.
Impact: +11% sessions from SEO; CR +9%.

Before: beauty store performance

After: beauty store performance

Perfume (Sharjah) — LCP 5.2s → 2.3s, INP 400ms → 190ms

What we fixed: Inline critical CSS, delayed chat widget, optimized video poster, minified JSON-LD.
Impact: +21% PDP pageviews; ROAS +14%.

How We Consistently Improve CWV

Baseline & audits (CWV, GA4, WebPageTest)
Media policy: WebP/AVIF, width sets, aspect ratios
App diet & deferral strategy
Fonts: subsets, swap, preconnect
Theme cleanup & critical CSS