Google Ads Conversion Tracking for Shopify | Vista by Lara
Google Ads Tracking for Shopify
GA4 events · GTM dataLayer · Enhanced conversions · Server-side
Keywords EN: google ads tracking shopify uae, ga4 shopify dubai, gtm shopify events
Keywords AR: تتبع قوقل ادز شوبيفاي، GA4 شوبيفاي دبي
Get accurate ROAS from day one. We implement Google Tag Manager and Google Ads tags the right way on Shopify—clean events, no duplicates, and Enhanced Conversions for better match rates and attribution.
What you get: GTM container build, Google Ads conversion actions, deduped Purchase/AddToCart/BeginCheckout, Enhanced Conversions (hashed PII), consent-safe firing, and a simple QA report.
Book a Free Tracking Audit or WhatsApp +971 50 799 4292
What We Set Up
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GTM on Shopify: clean container, environments, and version control.
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Google Ads tags: Purchase, Add to Cart, Begin Checkout, View Item, View Category (as applicable).
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Enhanced Conversions: hashed email/phone/address when available for higher match rates.
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Deduping & accuracy: prevent double-counting from theme apps and native integrations.
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Consent-aware: fire rules designed to respect your cookie/consent banner.
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Diagnostics: Tag Assistant, test cards, and Google Ads conversion diagnostics checks.
Our Process
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Audit: inventory existing tags/apps, find duplicates and gaps.
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Plan: define events and values, map data, pick native vs GTM for each channel.
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Implement: GTM + Google Ads, Enhanced Conversions, consent handling.
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QA: end-to-end tests on PDP, cart, checkout, and purchase.
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Handover: loom walkthrough + rollback/version notes.
Typical Results
- Clear conversion counts and values aligned with orders.
- Improved match rates from Enhanced Conversions.
- Less noise from duplicate or obsolete app tags.
FAQs
Do we need GTM if Shopify has a native Google channel?
We keep Google’s native where it’s clean and add GTM for flexibility (advanced events, testing, and cross-channel control). We ensure there’s no duplicate firing.
What is Enhanced Conversions?
It securely hashes checkout data (like email) and sends it with conversions to improve match rates and attribution—especially when cookies are limited.
Will this break my current analytics?
No—we audit first, then implement with version control and a safe rollback plan. GA4 stays intact and can be linked to Google Ads.
How soon will we see conversions?
Events appear in real-time debugging; verified conversions populate in Google Ads after initial processing.
Do you support consent/cookie banners?
Yes—rules respect your consent app so marketing tags only fire after acceptance.
Request a Free Tracking Audit or WhatsApp +971 50 799 4292
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