Fix campaign naming and UTMs—so reports finally make sense

We implement a simple, enforced naming system with UTM standards across teams and agencies. Cleaner data → faster decisions.

What’s included

• Audit of current UTMs and channel mapping
• Standardized taxonomy and examples
• Link builder + validation rules (Sheets or tool)
• Training, playbook and Slack-ready cheatsheet
• 30-day QA with spot checks

Outcomes

• Consistent channel/campaign attribution
• Reliable dashboards and fewer manual fixes
• Happier leadership—less “data debate”

Notes: We can integrate with GA4 custom channel groupings if needed.