Collection Page SEO: Filters, Facets, and Internal Links

Quick take: Collections rank when they have useful filters, unique copy, and crawlable links to key sub-collections and products.

Do this first

• Unique intro copy (80–150 words) explaining the range and why to shop it.
• Clean facets: brand, size, color, price—avoid duplicate paths.
• Canonical URLs for the base collection; keep faceted pages for UX, not indexing.

Internal linking that moves revenue

• Add a “Popular picks” block linking 6–8 hero products.
• Link to 3 related collections (e.g., “New Arrivals”, “Gifts Under AED 200”).
• From products, link back to the parent collection and 1 sibling collection.

Checklist (copy/paste)

• H1 = collection name; one per page.
• Lazy-load product grids; keep LCP fast.
• Internal links: Shopify CRO Hub · AI Promo Hub (packages)

Next steps

Optimize your top 3 collections today—add intro copy, links, and verify canonical tags.

See also

• Dawn Theme Speed Wins
• Product Page CRO — Above the Fold

FAQ

Should I index filtered URLs? Generally no—let filters help users but keep a clean canonical.

Where do I place the copy? Above grid for short copy; longer guides can sit under the grid.