shopify-product-page-cro-above-the-fold-checklist
Quick take: People decide in the first screenful—make it count.
Above-the-fold essentials
- Clear headline and 3–5 benefits (bullets).
- Price, variant, and one primary CTA (sticky on mobile).
- Trust: delivery, returns, and review count.
Below the fold
- Short spec blocks, FAQs, and richer imagery/video.
- UGC and reviews to back claims.
Next steps
Ship this layout on one hero product today, then test. More guides on the Shopify CRO Hub.
See also
