Reel Specs & Safe Areas: Export Settings That Matter

Quick take: Keep your hook, captions, and CTAs inside safe areas and use exports platforms won’t mangle.

Frame & safe areas

• Master: 1080×1920 (9:16); design with a safe margin top/bottom ~250px to avoid UI.
• End-card grid with logo + CTA kept inside the safe frame.

Export (simple)

• Container: MP4 (H.264); target bitrate ~8–12 Mbps for 1080×1920.
• Audio: −14 to −12 LUFS integrated; peaks under −1 dBFS.
• Generate a captioned master + SRT for platforms that support it.

Checklist (copy/paste)

• Render and test on an actual phone before publishing.
• Thumbnails match the hook promise.
• Internal links: AI Promo Hub · 

Next steps

Export one 15s today, verify safe areas on device, then publish and request indexing.

See also

• AR/EN Captions — Retention Boosters
• A/B Testing Hooks & End Cards

FAQ

Should I upscale to 4K? Not necessary for reels; focus on clean motion and compression.

Why do captions get cut? They’re outside safe areas—pull them in and retest.