hero-video-without-lcp-pain-posters-preload-formats

Quick take: The poster is your LCP—make it fast and visible.

Checklist

• Set poster on the video tag and preload the poster image.
• Provide WEBM + MP4 sources; autoplay muted loop playsinline.
• Don’t lazy-load the LCP element; keep overlays light.

Next steps

Replace a heavy hero with a clean poster and retest speed. More in the Shopify CRO Hub.

See also

• Dawn Speed Wins
• Collection Page SEO