CGI Steam & Liquid FX for F&B Ads: A Practical Guide

Quick take: Small CGI accents—steam and liquid pours—turn good F&B shots into craveable UAE ads without hiding the plate.

Shots that work

• Static hero + steam: soft, directional, never fogging labels or herbs.
• Mid-frame pour (1.5–2s): capture the arc then land on a clean hero.
• Sizzle macro: short cut of bubbles or glaze shimmer for texture.

Timing & captions

• Hook line appears with the first steam rise.
• AR/EN dish name + price range; one CTA only.
• End-card grid: logo, CTA, safe areas respected.

Checklist (copy/paste)

• 9:16 master; optional 1:1; audio peaks < −1 dBFS.
• Daylight look; shallow DOF; keep text in safe areas.
• Internal links: F&B Marketing Hub · AI Promo Hub (packages)

Next steps

Cut a 15s with one steam shot + one pour + a clean end-card. Post today and boost for 3 days.

See also

• Menu Hero Videos — Pan to Plate in 15s
• Coffee & Beverage Pours

FAQ

How strong should steam be? A hint—enough to suggest warmth without covering details.

Do I need slow motion? Use lightly for pours; keep the hook at real speed.