Bakery & Pastry Macros: Crumbs, Steam, and Glaze

Quick take: Three shots sell bakery in the UAE: crumb break, gentle steam, and glossy glaze—then a clean CTA.

Shots that trigger appetite

• Crumb break (0–2s): slow split with falling crumbs; mic the crackle.
• Gentle steam (2–5s): soft, directional steam—never hiding the pastry.
• Glossy glaze (5–8s): short pour or brush pass; end on a hero.

Captions & CTA (AR/EN)

• AR/EN name + price range: “Almond Croissant — from AED 16” / «كرواسون اللوز — ابتداءً من 16 درهماً»
• CTA: Order delivery / Book a table (one action only).

Checklist (copy/paste)

• 9:16 master; optional 1:1 cut-down.
• Daylight look; shallow DOF; keep safe areas for captions.
• Exports ready for ads; keep audio peaks under -1 dBFS.
• Internal links: AI Promo Videos · F&B Marketing Hub

Next steps

Record one 15s: crumb break → steam → glaze → end-card. Post today, then boost the best hook for three days.

See also

• Menu Hero Videos — Pan to Plate in 15s
• Coffee & Beverage Pours

FAQ

How much steam? Just a hint—enough to suggest warmth without fogging the frame.

Do I need slow motion? A little helps for the glaze; keep the break at real speed.