Reviews & Reputation for Clinics in the UAE — Win Google Maps & Patient Trust

Reviews & Reputation for Clinics in the UAE — Win Google Maps & Patient Trust

Why reviews decide your clinic’s revenue

Patients compare clinics in Google Search/Maps in seconds. High, recent, and authentic reviews don’t just lift visibility—they increase click-through, calls, route taps, and bookings. That’s why every clinic needs a repeatable, policy-safe review engine.

Foundation: set up what Google and patients expect

  1. Complete Google Business Profile (GBP): up-to-date name, categories, hours (Ramadan/holidays), phone/WhatsApp, appointments URL, high-quality photos.

  2. Bilingual presence: pages and profiles in Arabic & English; reply in the language used.

  3. Consistent NAP: Name/Address/Phone identical across site, Maps, and directories.

  4. On-site proof: show selected reviews on key pages (Home, Doctor, Service, Contact) with a small “More on Google” link.

Ethical review requests (no incentives, no gating)

Golden rules

  • Ask every patient after the visit (not only happy ones).

  • No incentives (no discounts, gifts, or contests).

  • Don’t gate (e.g., “only leave a public review if positive”).

  • Use your official review link/QR and track with UTM.

Timing flows

  • T0 (at reception): hand a tiny card with QR review link.

  • T+2h (WhatsApp/SMS): friendly thank-you + review link.

  • T+3–7 days: gentle follow-up if no review.

  • Monthly: invite long-term patients to share updated experiences.

WhatsApp templates (compliant, short, neutral)

  • EN (post-visit 2h):
    “Thank you for visiting [Clinic], [Name]. If you can spare 30 seconds, your feedback helps other patients: [Review Link]. We read every review.”

  • AR (بعد الزيارة بساعتين):
    “شكرًا لزيارتك [اسم العيادة] يا [الاسم]. إذا أمكنك مشاركة رأيك خلال ٣٠ ثانية فهذا يساعد الآخرين: [رابط المراجعة]. نحن نقرأ كل المراجعات.”

Reply playbook (Arabic/English)

Do

  • Reply within 24–48h.

  • Thank, mirror the key point, and sign off professionally.

  • For issues: empathize → invite to DM/phone → resolve offline → (optionally) add a brief public follow-up once fixed.

Don’t

  • Share PHI/medical details.

  • Argue publicly.

  • Offer compensation in exchange for edits.

Templates

  • Positive (EN): “Thank you, [Name]. We’re glad your visit went smoothly. We look forward to seeing you again.”

  • Positive (AR): “شكرًا لك يا [الاسم]. يسعدنا رضاك عن الزيارة. نرحب بك دائمًا.”

  • Negative (EN): “We’re sorry this fell short. Please DM [phone/WhatsApp] so our patient coordinator can make this right.”

  • Negative (AR): “نأسف لعدم رضاك. يُرجى مراسلتنا على [الهاتف/الواتساب] ليقوم منسّق المرضى بمعالجة الأمر.”

Showcase reviews on your website (the right way)

  • Create a Reviews section and sprinkle 2–4 quotes on Home/Service pages.

  • Use lazy-loaded widgets or static highlights to protect speed.

  • Add structured data only where appropriate; eligibility isn’t guaranteed—keep content truthful and consistent.

Measure what matters

  • GBP insights: calls, routes, website clicks.

  • GA4 events: review_link_click, appointment_submit.

  • Velocity: new reviews/week; language mix; reply time.

  • Quality: 4–5★ ratio, mentions of doctor/service, resolution notes.

30-day action plan

Week 1: finalize review link/QR, print cards, train front desk, prep WhatsApp templates (AR/EN).
Week 2: add Reviews section on site; wire GA4 + UTM; set reply SLAs.
Week 3: run the flow; track velocity and reply time; fix bottlenecks.
Week 4: publish a “Thank you” post with anonymized highlights; continue weekly.

CTA : +971 50 7994292

Want a compliant review system that actually moves bookings?
Book a free mini-audit—we’ll map your review flow, write replies, and style your onsite proof.

 

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