Google Ads for Clinics: Targeting & Keywords 101
يشارك
Quick take: Start with intent keywords + compliant copy, then send traffic to a clear booking page with FAQs.
Keywords that book
- Service + location: “teeth whitening dubai”, “dermatology clinic uae”.
- Match types: start with phrase and exact; add negatives weekly.
- Ad schedule: align with phone hours for faster follow-up.
Compliant ad copy (EN/AR)
- State service, location, and credentials; avoid sensational claims.
- Add extensions: call, sitelinks (pricing, FAQs, doctors).
Landing that converts
- Above-the-fold: headline, benefits, trust, one primary CTA (book/call/WhatsApp).
- Before/after sliders only if allowed; add disclaimers.
- FAQs to reduce calls, bilingual where possible.
Next steps
Ship one service campaign today and measure booked calls/forms. More guides on the Clinic Marketing Hub and AI Promo Hub (packages).
See also
FAQ
What budget? Start small; expand on services that hit cost-per-lead targets.
Are before/after ads allowed? Follow platform and local guidelines; when unsure, use educational framing.
Free 15-min AI Promo Audit (UAE)
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