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Quick take: Pick the tool that matches your control needs and export workflow—then A/B test on a small budget before scaling.

What to compare

• Motion quality: camera stability, subject fidelity, and artifact control.
• Inputs & control: text, image reference, or video-to-video for remixes.
• Export: 9:16 masters, bitrate options, and audio behavior.
• Brand fit: ability to get clean macro shots (perfume/food) and readable CTAs.

Mini test you can run this week

1. Choose one macro hero concept (bottle swirl or food pour).
2. Generate 3 variations across tools with identical prompts.
3. Add AR/EN captions and a single CTA end-card.
4. Run a small spend—keep the winner; iterate weekly.

Next steps

Use your winning clip as ad creative and re-cut for organic. Need help? See AI Promo Videos and the AI Promo Hub.

See also

• A/B Testing Hooks & End Cards
• Reel Specs & Safe Areas